The live webinar is in cooperation with Nyenrode Business University.

“Innovation is not what innovators do… It is what customers adopt” – Michael Schrage.

Massive and disruptive changes in the global energy market are forcing companies to innovate in order to stay competitive; there is an urgency of renewal. When we talk about innovation, we often focus on technology and not on the customer’s side of innovation or on the business model. But we need business model innovation to foster the energy transition.

How can you strategically navigate through a transition and how do we transform our business plans? Mister Yousri Mandour will discuss these topics and challenge you to apply this knowledge in the context of energy transition.


  • Get to know the ins and outs of business model innovation
  • Learn more about the link between energy transition and marketing strategies
  • Examples of new business scenarios in the energy market

Did you miss the webinar? No worries! Click the button below to watch the recording.

Watch the recording here!

The experts

Lecturer Biogas

Leon Stille

Leon Stille, General Manager EDI, has a background in Earth Sciences (BSc) and renewable energy technology (MSc) from the University of Utrecht. From the start of his career he has focused on conventional and renewable energy technology development and education. He has held commercial roles in several energy companies such as the Dutch gas grid operator Alliander and international oil & gas company Frames. Furthermore, he worked for Netherlands Organisation for applied scientific research (TNO) as business development manager dedicated to enabling and accelerating the energy transition. Leon holds two patents, is key lecturer renewable gas, expert speaker on energy transition topics and moderator of an energy series webinar.

Yousri Mandour

Yousri Mandour has been a partner at ICSB Marketing and Strategy since 2006. He is constantly looking for growth opportunities for his customers and the realization thereof. Central to this is value creation for current and future customers, by optimally connecting new value propositions to customer needs. He recently worked for TNO (developing and testing new value proposition TNO Data Driven Solutions), Lely (concept development LED lighting system for dairy barns and positioning new milking robots), Ludvig Svensson (future vision of climate screens), iCasting (market potential disruptive business model for traditional casting market), Waternet (personal development internal user groups), Vivare housing association (from supply-driven to customer-driven portfolio policy), 

Yousri, together with other ICSB colleagues, expressed his experiences as a consultant in various management books, including ‘How to renew your business model!’, ‘A practical view of marketing and strategy models’ and ‘Targeted Innovation’. Yousri is an officially certified trainer in Systematic Inventive Thinking. Yousri is a popular speaker for marketing strategy topics Business Model Innovation, Proposition Development and Blue Ocean Strategy.