The live webinar is in cooperation with Nyenrode Business University.

“Innovation is not what innovators do… It is what customers adopt” – Michael Schrage.

Massive and disruptive changes in the global energy market are forcing companies to innovate in order to stay competitive; there is an urgency of renewal. When we talk about innovation, we often focus on technology and not on the customer’s side of innovation or on the business model. But we need business model innovation to foster the energy transition.

How can you strategically navigate through a transition and how do we transform our business plans? Mister Yousri Mandour will discuss these topics and challenge you to apply this knowledge in the context of energy transition.

Topics

  • Get to know the ins and outs of business model innovation
  • Learn more about the link between energy transition and marketing strategies
  • Examples of new business scenarios in the energy market

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The experts

Lecturer Biogas

Leon Stille

Leon Stille, General Manager EDI, has a background in Earth Sciences (BSc) and renewable energy technology (MSc) from the University of Utrecht. From the start of his career he has focused on conventional and renewable energy technology development and education. He has held commercial roles in several energy companies such as the Dutch gas grid operator Alliander and international oil & gas company Frames. Furthermore, he worked for Netherlands Organisation for applied scientific research (TNO) as business development manager dedicated to enabling and accelerating the energy transition.

Yousri Mandour

Yousri Mandour is a senior consultant and partner at ICSB Marketing and Strategy. He supports customers in answering their commercial challenges. Developing growth strategies for both profit and non-profit organisations with a more customer centric approach (CRM) and stimulate innovation with concepts that support idea creation and selection.

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