The live webinar takes place on Thursday, April 30 13:00 – 14:00 CEST in cooperation with Nyenrode Business University
“Innovation is not what innovators do… It is what customers adopt” – Michael Schrage.
Massive and disruptive changes in the global energy market are forcing companies to innovate in order to stay competitive; there is an urgency of renewal. When we talk about innovation, we often focus on technology and not on the customer’s side of innovation or on the business model. But we need business model innovation to foster the energy transition.
How can you strategically navigate through a transition and how do we transform our business plans? Mister Yousri Mandour will discuss these topics and challenge you to apply this knowledge in the context of energy transition.
Did you miss the webinar? No worries! Click the link down below.
- Get to know the ins and outs of business model innovation
- Learn more about the link between energy transition and marketing strategies
- Examples of new business scenarios in the energy market
Expert & moderator of the webinar
Yousri Mandour is a senior consultant and partner at ICSB Marketing and Strategy. He supports customers in answering their commercial challenges. Developing growth strategies for both profit and non-profit organisations with a more customer centric approach (CRM) and stimulate innovation with concepts that support idea creation and selection.
Leon Stille has been General Manager of the Energy Delta Institute since September 2019. Before that he worked for 7 years as Business Development Manager Renewable Gas & Innovation and Renewable Energy at the Netherlands Organisation for Applied Scientific Research (TNO). He has also worked in commercial roles for several energy companies such as Dutch distribution system operator Alliander and international oil and gas technology supplier Frames. He holds an MSc in renewable energy technology and BSc in Earth Sciences from the University of Utrecht.